Public Relations:

Crafting an imaginative presentation to entice new business for the Benjamin Franklin Tercentenary. Here's the philosophy that underlies the creative concept: It's about harnessing his spirit to inspire new, innovative partnerships and ideas that celebrate his legacy and contribute to the success of the Benjamin Franklin Tercentenary. The presentation will emphasize the enduring relevance of Franklin's principles and showcase how his life and work can serve as a source of inspiration for today's businesses and organizations.

Creating an interactive press kit box to commemorate Franklin's 300th birthday celebration, which commenced in Philadelphia in 2005 and extended into 2008. The kit was designed to encapsulate the essence of Franklin's contributions and his enduring impact on everyday life, featuring a selection of his most iconic inventions and insightful quotes.

Inside the kit, a small two-sided puzzle was included, with one side showcasing Franklin's face from the one-hundred dollar bill and the other displaying a collection of his inventions. Surrounding the puzzle boxes were some of his inspiring quotes. This concept aimed to represent the profound influence of Ben Franklin's ideas on daily life, aligning perfectly with his philosophy of how learning and critical thinking drive progress in our lives. The puzzle served as a tangible symbol of making learning an enjoyable and engaging experience.

Furthermore, this press kit also provided essential media information, offering ideas for promoting positive imagery through tourism and destination marketing. Additionally, it contained strategies for effectively demonstrating throughout the city the facets that made Ben Franklin a trailblazer in both science and politics. The press kit was a testament to the ongoing relevance of Franklin's legacy and the ways in which his ideas continue to shape our world.