Creativity meets strategy — discover the mind behind the designs.

I am a visual storyteller and marketing strategist with extensive experience in both agency and corporate environments, specializing in brand identity and innovative marketing campaigns. I excel at transforming complex ideas into visually compelling designs and leading projects from concept to completion. Known for my organizational excellence and collaborative leadership, I inspire teams and consistently deliver solutions that resonate with audiences.

I earned a Bachelor of Fine Arts in Graphic Design from the University of the Arts in Philadelphia, PA, where I embraced Swiss design principles that emphasize clarity and authenticity. Earlier in my career, being recognized as one of Philadelphia’s Most Promising Young Artists reinforced my passion for blending creativity with strategic thinking — fostering strong client relationships and producing meaningful work.

Beyond design, I find fulfillment in woodworking and spending time with my family in Marlton, New Jersey. I’m always eager to connect with visionary brands and creative collaborators to craft bold, transformative experiences that push boundaries and inspire.

  • LGreco Designs, Principal & Lead Designer | March 2025 — Present

    Founded and led a full-service design studio specializing in brand identity and multi-channel marketing. Delivered branding, marketing collateral, and campaigns that drove measurable results for start-ups and small businesses. Led creative strategy and cultivated high-performing teams that consistently exceeded client expectations.

    Thermo Fisher Scientific, Senior Graphic Designer | 2015 — 2025

    Directed healthcare marketing campaigns and developed strategic branding and marketing materials for global clients. Launched high-impact initiatives that improved brand visibility and patient engagement. Managed and mentored cross-functional teams, fostering innovation and aligning creative strategy with business goals.

    AmeriHealth Caritas, Graphic Designer | 2012 — 2014

    Supported corporate branding and healthcare marketing for Keystone First. Redesigned onboarding materials, led member engagement programs, and created marketing collateral that strengthened brand consistency and supported regional growth.

    Star Group, Senior Graphic Designer | 2006 — 2012

    Directed creative campaigns for casino, hospitality, and entertainment clients. Led rebranding initiatives, designed targeted campaigns that increased client acquisition, and established long-term client relationships.

  • UI/UX & Product Design:
    User-centered design for apps and digital platforms that balance function and aesthetics.

    Web & App Design:
    Responsive layouts built for usability, accessibility, and visual impact.

    Prototyping:
    Interactive wireframes that bring ideas to life early in the process.

    Instructional Design:
    Visual learning tools, course materials, and interactive content that make complex ideas clear and engaging.

  • Brand Identity & Visual Systems:
    Logos, color systems, and visual standards that define and strengthen a brand.

    Integrated Brand Strategy & Campaigns:
    B2B/B2C initiatives, pharmaceutical marketing, and trade show or event campaigns.

    Marketing & Campaign Design:
    Creative that supports launches, promotions, and brand growth.

    Social & Advertising Design:
    Quick, clear, on-brand visuals for digital platforms.

  • Data Visualization:
    Turning complex data into clear, engaging visuals.

    Presentations & Decks:
    Polished, purposeful decks that communicate ideas with clarity.

    Print & Packaging:
    Tactile design that connects brands to real-world experiences.

    Environmental Graphics:
    Visuals for events and spaces that extend brand presence.

  • Creative Direction:
    Driving concepts from vision to execution across platforms and campaigns.

    Team Leadership & Mentorship:
    Leading with empathy, clarity, and a focus on professional growth.

    Cross-Functional Collaboration & Stakeholder Engagement:
    Aligning vision, strategy, and execution with partner teams and clients.

    Design Systems & Process Optimization:
    Creating scalable frameworks, repeatable workflows, and streamlined operations that support better work.

    Pitching & Presenting:
    Turning ideas into narratives that inspire buy-in.